Not content with reruns of Press Your Luck, the Game Show Network is using the web to make its original programming more interactive, reports The New York Times.
Viewers of the network's original shows are increasingly prompted to go online, where they can take polls and connect with other viewers. There are also humorous games that poke fun at pop culture and original online games to play once there.
The new content on the site marks a shift in GSN's online strategy. Until recently it was primarily home to a programming guide and not much else. But, like the rest of the internet, the value in engaging people more fully prompted Sony Pictures and Liberty Media, which co-own the network, to build out the online offerings.
