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Grunwald: Teens Willing to Work With Advertisers

A new study has been released that shows online teens are pretty accepting of brands sharing their social network space, reports ClickZ.

The report from Grunwald Associates is titled "Social Networking and Advertising" and seeks to identify attitudes and behaviors related to brand interaction on those networks.

According to the survey, 55 percent of teens or tweens have viewed a corporate profile, taken a sponsored survey or otherwise interacted with a corporate presence in the last month.

Teens are also looking to companies to provide them with information, with 90 percent saying they'd like to hear about new entertainment products and 45 percent open to discovering other special interest offerings.

Only 31 percent said they were interested in serious topics like college and education. Among girls, 70 percent were interested in hearing about fashion and beauty news and products.

Although the willingness is there, advertisers are advised not to apply pressure to engender an interaction. Only 20 percent said they were willing to add branded content to their personal profiles.

The Grunwald report also points out teens are wary of sharing too much information with advertisers, which are admonished to ensure their ads don't get in the way of teens finding the content they seek.

96 percent of tweens and teens maintain relationships through some sort of social technology, from email to IM to social networks. Most of those update their profiles at least twice a week.

See MarketingCharts for more findings and suggestions to marketers about reaching kids on social networks.

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