Ad Age: FTC/FCC COMPLAINT CHALLENGES PRODUCT PLACEMENT
First, there was the lawsuit that forced search engines to stop intermingling paid listings with the real search results. Now, the same Ralph Nader-backed group, Commercial Alert, is leveling its legal guns at television, making a very similar case.
Commercial Alert Executive Director Gary Ruskin said that product placements in television shows are as deceptive as the now-avoided practice of representing ads as search results. This may prove a tougher claim to prove, as TV product placements generally generate awareness rather than an implied product endorsement. Search results were and are represented as the most relevant sites, effectively an endorsement of the links.
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