Adrants: Sernovitz Takes Charge At WOMMA

The Word of Mouth Marketing Association (WOMMA) named long-time industry figure Andy Sernovitz its new CEO. WOMMA and another budding trade organization, the Viral & Buzz Marketing Association (VBMA) both seek to encourage grass roots marketing, in part through establishing best practices that can point the marketing niche away from questionable - and now politically sensitive - privacy and permission practices.