Usage of the same ad-supported video content differs greatly depending on whether it's consumed on cable or over the internet, writes MediaPost, citing findings from Gotoit Media, a company that serves ad-supported video-on-demand for both online and cable operators.
Gotoit's business model enables it to compare directly how users of the two platforms differ in how they consume media. The company has about 600,000 users from whom to pull data.

The number-one kind of music on both platforms was hip-hop, accounting for 45 percent of cable users and 47 of those on the internet. Movie trailers had dramatically different usage numbers: Two-thirds of online users looked up and viewed trailers compared with just one quarter of those using cable.

Entertainment news was almost exactly opposite: Only one-third of online users looked for such content compared to three-quarters of cable users.

Football was the most popular sports content viewed by online users, with 45 percent. "Cheerleader" coverage was the most popular for cable users, accounting for 75 percent of sports content delivered.