Google's first quarter saw enormous gains in both revenues and profits as it soaked up even greater shares of online - and for that matter, general - advertising budgets. Posting profits of $369 million (up about 600 percent) on revenues of $1.26 billion (up 93 percent), the search giant blew away analyst expectations. Profits proved to be $1.29 per share against expectations of $0.92 per share. After market stock trading saw Google rise about eight percent, approaching its all-time high.

Google's share of searches rose slightly to 36 percent.

Just over half of revenues came from ads run on Google's own sites, a slight gain. The commission it charged on advertising run on other sites was about 21 percent on average.

International revenues increased to 39 percent of the whole, up from last year's 35 percent.