When Google began distributing clips from MTV Networks over its AdSense advertising network in August, Jennifer Feikin, Google's director of video and multimedia search partnerships, said it was "an amped-up form of AdSense" - and the first, but not last, syndication deal of its kind.

Now the model that Google used to distribute MTV's content could hint at its plans for YouTube, CNET writes. With Google giving little information on how it plans to monetize YouTube, analysts are left to examine Google's past video projects for clues.

Still, one of the main problems for Google will be selling traditional advertisers on buying ad space alongside untraditional, and often "inappropriate" content - some of which, moreover, uses copyrighted material. Recent deals with music labels to distribute content via YouTube will alleviate some of those concerns, but not all.

Still, in the end, the interactive nature of YouTube may be enough to sway advertisers to follow their customers. "What all of this [concern] is missing is that video can be interactive. It's still a lot like television; it begins and ends," Dorian Sweet, executive creative director in Tribal DDB's San Francisco office explains.