MediaPost: Content Targeting Google-Style

This MediaPost article by Masha Geller mentions Google's latest deal with SportsLine.com (previously mentioned here) but takes a deeper look into the industry and offers some emerging trends.

1. Search Capitalism — Overturism, or the idea of paid search as a market-driven customer acquisition vehicle
2. Googlism — increased importance of relevance and a race to provide the best search experience,
3. Globalism — the increased importance of international markets and its impact on the partnerships among search companies,
4. Elitism — concentration of search among key destinations and the increasing importance of branded destinations, and
5. Realism — the next phase in search: in-context search.