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Google's 'AutoLink' Gives Rise to Link Domination Fears

A feature available in Google's toolbar attracted publisher ire and claims that Google is trying to steal traffic, according to CNET. The AutoLink button takes certain types of information on web pages - like street addresses and package shipping numbers - and links them automatically to relevant places, such as Google's mapping application and shipper tracking pages. One blogger likened it to a traffic hijacking akin to that seen with some adware or spyware applications. Google isn't currently selling access to the feature, rather indicating it is a usability improvement rather than an immediate revenue stream. That's proven cold comfort to Barnes & Noble, who sees the feature point ISBN numbers to rival site Amazon.com. Barnes & Noble said it is in talks with Google about the feature.

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