Schmidt

The potential for targeted advertising has yet to be tapped and things are just now getting started, according to Google CEO Eric Schmidt, who was speaking at an investor's gathering at Morgan Stanley's Technology Conference in San Diego, writes InternetNews.
Schmidt said innovation in ad-targeting technologies would explode in the next few years as the practice matures and more players try various approaches. The large number of potential outlets for targeted-ad delivery, such as mobile phones and devices, is also a factor that will contribute to the practice's growth, Schmidt said.

He noted the potential improvement that the the TV industry could also experience with better targeted ads - and said Google is looking into ways to do just that.

In response to questions, Schmidt said Google would increase its assault on Microsoft's Office user base, because that sort of remote computing is increasingly sought after by users who don't want to be tied to just one computer but want to access their data from anywhere.

Google, Schmidt says, is on the same track in a number of endeavors as Apple; he sits on Apple's Board of Directors. Speculation has it that Google is creating a mobile device that might compete against Apple's iPhone.