If Google+ stands a decent chance of rivaling Facebook for social network dominance, it will likely be via Android.
But Facebook has its own mobile creds by which to compete. Google+ now has 62 million users and is on track to reach 400 million by the end of 2012, according to Paul Allen, founder of Ancestry.com and unofficial tracker of all things Google+. "700,000 Android devices are activated daily and this will become a very significant source of new users for Google+," he wrote. "That number will also grow next year."
Facebook's 300 Million
However, new figures suggest that Facebook is quickly establishing its own mobile stake, even though it doesn’t have a direct conduit. Analyst Benedict Evans reports that in the last couple of days Facebook saw monthly active users of its mobile apps pass 300 million users.
300 million mobile app users, he notes, is more than either Apple or Android in total, each of which have around 225 million active mobile users. "Facebook doesn’t tell us how many only use Facebook on mobile, but the number is likely to be high. Facebook gave a number for total users of 800 million and mobile users of 350 million back at the end of September, at which point there were around 250 million MAUs of the apps: in other words 70% of mobile users and 30% of all users used apps to access Facebook."
Facebook Visits Beat Google, Again
Another reason not to count Facebook out too quickly: For the second year running, Facebook was the top-visited website, accounting for 10.3% of all US visits between January and November 2011, representing an increase of 15% from 2010, according to an analysis of the year’s top 1000 search terms by Experian Hitwise. Google ranked second, with 7.7% share of visits, up 7% from 2010.