Reveries.com: Interview With Google's Tim Armstrong

Very interesting interview from the guy who has to be among the most successful ad sales people on the Internet these days, Google's VP of advertising, Tim Armstrong. Here's a favorite passage:

Reveries: But isn't it still a bit of a hurdle in that some people "just say no" to paid links of any kind?

Armstrong: We really haven't heard that issue very much because we try to make the advertising just as relevant as the search results. Google actually serves ads on fewer than 50 percent of our pages.

We don't accept pop-ups or do a lot of the things that are annoying to users and that ruin the objectivity of the Internet. As a result, our average click-through rates are more than five times the click-through rates of traditional banner ads.