Google: What's New in Google AdWords?

Google just introduced a much more powerful and convenient interface to its AdWords program. With usability improvements such as the ability to pause and unpause an entire campaign, people who handle hundreds or thousands of keywords across dozens of campaigns will be grateful.

You can now easily drill down from campaign summary to ad groups to ad group details, and there's also a brand new reporting tool. At first glance, all this looks like a quite impressive, packaged in a nice user interface. There is real incremental revenue for Google in this new back end for advertisers.