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Google Sues Alleged Click Fraudsters

SearchEngineLowdown: Google Sues AdSense Fraudsters

Google cracked down on alleged click fraudsters today, suing Texas-based Auction Experts for allegedly clicking on their own AdSense links in order to generate more per-click income. Google's complaint said that the firm "flagrantly abused the AdSense Online service by artificially and/or fraudulently generating ad clicks." Click fraud has become an increasing problem for pay-per-click advertisers, especially among categories that command very high click prices.

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Related stories: - Foreign Fraudsters Mobilize Armies of Clickers for PPC - Alleged Google Extortionist Indicted - Click Fraud Haunts Search Media Buys - Firm: Up to Half of Clicks May be Faked - Affiliate Network Acknowledges Publishers Won't Bear All the Risk - Click Fraud May Spawn Advertiser Suits

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