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Google Strategy: Expand Ad Empire to Four Corners

Google is moving full-steam ahead with print and broadcast ad efforts and is gearing up for mobile advertising - while planning tweaks for its mainstay search advertising technology.

Google plans to consolidate various product technologies, CEO Eric Schmidt and cofounders Larry Page and Sergey Brin on Thursday, reports Xinhua (via E-Commerce Times). "We don't want people to have to learn about 20 different products that work in 20 different ways," Brin is quoted as saying. He also suggested that videos would appear on the first page of search results - "video can be a very good answer to a question," he reportedly said, giving the example of lock-picking.

Google is now lining up ads for nearly 100 magazines and exploring ways to help newspapers reverse the recent decline in classified advertising, Schmidt said. Google radio ads will be placed by the end of the year, and the company plans to eventually employ some 1,000 people in its radio division, he said.

A system to deliver text-based mobile ads in the U.S. is also in the works, and Google is testing the technology in Japan, where it makes more money from mobile ads than those displayed on PCs. "A year from now, hopefully, we will have integrated offerings that target the person and the phone," Schmidt said.


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