ZDNet UK: Google sets price and picks ticker

Google shares will bow in a range between $108 and $135, raising a total of between $2.7 billion and $3.3 billion, one of the largest initial public offerings ever. Google will trade on the NASDAQ under the GOOG ticker symbol. The company would wind up with a total worth of about $36 billion, more than 10 percent the value of the largest company in the world (General Electric) and more than 12 percent the value of Microsoft.