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Google Secures PPC Deal With SportsLine.com

IAR: Google, SportsLine.com Ink Search Pact

The multi-year agreement calls for Google to provide Web and site search capabilities, in addition to serving up to five paid listings on the results page. The exact duration and financial details of the deal were not disclosed.

SportsLine will look to push search more with the integration of the search box on every page of the site. Previously, SportsLine.com offered users a grown site search feature and no Web search.

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