The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Google Print Ads Run in Chicago Sun-Times

google print ads

Google is running classified-like ads in the pages of the Chicago Sun-Times, which so far is the only newspaper participating in Google's print advertising tests, Crain's reports (via MediaBuyerPlanner). The ads debuted on Dec. 9, and only 15 boxes have run so far.

The deal allows Google to fill remnant space in the Sun-Times. "Ads by Google" appears at the top of each box of ads, which are being run near relevant content. Google ads for ticket brokers, White Sox apparel and Chicago Bears memorabilia have run in the Sports section.

While Google's online business might be undermining newspapers, Sun-Times Publisher John Cruickshank joked, "We were eager to help them shut us down. They're buying ads. We like that."

MPI Home Video says Google invited the company to participate free in the test because its Chicago Bears ad, which had been on Google for the previous 15 months, had drawn a high number of hits.

The spokeswoman says sales of the DVD increased about 50 percent after the print ad ran.

Search

Related Topics

Advertisement
Related stories: - Google Print Ad Test Enters Phase Two - Google Forays Strike Fear in Potential Foes - Google Tests Program for Text Ads in Print Pubs - Google Now Selling Print Ads. Say What? - Google Looking at Classifieds Business - Yahoo, Google, eBay Seek Classified Business Relationship

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research