The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Google Powers Radio Ads in Motor City

Search giant Google is planning to do for radio advertising what it did for search, and its ads are already on the air in Detroit.

Google-powered ads are being played on at least one radio station in the Motor City and are set to soon air all over, writes CNET, citing Google's CEO as saying its radio-ad business will be in full gear within three months. "We are in the process of introducing AdSense for radio, which is essentially the integration of the dMarc console and management tools into our advertising system," Eric Schmidt is quoted as saying.

Google bought into the radio ad business in January with the $102 million acquisition of dMarc Broadcasting and its automated radio advertising system, which has been tweaked for Google's purposes. Google hopes, as in search, that automation will lead to efficiency, lower cost for advertisers and more sales for radio stations.

"I think dMarc is an opportunity for us to connect with advertisers we don't normally interact with," John Fullam, vice-president and market manager for Greater Media Philadelphia, is quoted as saying. "It's big for radio." Google ads are being tested on Greater Media radio stations in Detroit, and "there are a number of very interesting deals being negotiated," according to Schmidt.

Search

Related Topics

Advertisement
Related stories: - Google Sending Radio Ad Signals - Google Begins Offering Video Ads - Google Takes Next Step in Publication Ad Plan - AdWords Bidding Now Open for Print Media - Google: Why Not TV, Radio Ads? - Google Gets into Radio Ad Biz with dMarc Purchase - Google Print Ads Run in Chicago Sun-Times - Google Pushes Ahead with Print-Ad Project - Google Forays Strike Fear in Potential Foes - Google Tests Program for Text Ads in Print Pubs - Google Now Selling Print Ads. Say What?

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research