Microdoc News: Google Needs More Traffic to Make Adwords Targeting Work

Interesting piece from what used to be Google Village suggesting that Google does not yet have enough traffic to make truly targeted search advertising (e.g., by keyword, geography and language preference) effective. A couple of months ago, I was saying to my friend Kevin Lee, CEO of search specialists Did-it.com, that I thought we'd see the emergence of search ads in content-affinity-specific niches (e.g., lots of women or teen sites banding together for niche search ads buys across their sites, a la Business.com for B2B search ads). His reaction was the same: it would be hard to generate enough traffic within the niches to make such ad buys effective.

BTW, what's up with Microdoc's branding? The logo on the site says "Microdoc News," but the URL is microdocs-news.info. Aside from the dubious .info domain, is the brand …doc or …docs? What's up, Doc? This from a site that just rebranded (from Google Village; I'm guessing they did so under pressure from Google, as they now use a ™ symbol with every reference of "Google").