InternetNews: Google, MapQuest in Keyword-Ad Deal
CNET: MapQuest Finds Place for Google
Google Advwords will be featured on Mapquest (an AOL TW brand,) based on queries that include a city name, which a visit to this Overture tool will attest are quite significant in number. It' still crude, since in many cases what you really need should be located within a few blocks, rather than a whole city, but I'd still like to see click-through and conversion data on these ads. This is more bad news for the classifieds revenue of local newspapers.
