Google has been trying out ads on Google Local - GeoAds, in beta - for about the last two weeks, and "CPCs are super cheap," according to Shimon Sandler. A search on Google Local may bring up not only the familiar red balloons signifying the location of the searched-for product/service but also, sometimes, other icons (e.g., a coffee cup) that when clicked on show a PPC ad with logo, hyperlink, street location, phone number. The management interface is similar to that of AdWords, according to Sandler, who offers more details. MicroPersuasion confirms the sighting (see adjacent pic).