The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Google Launches New Engine for Scholars

NYT: Google Plans New Service for Scientists and Scholars

googlescholar.jpg

Google's long awaited scholarly research search service started some hours ago, revealing a surprisingly powerful engine that inter-relates academic research papers and texts using a great deal of meta information. Clicking on search results often puts the viewer into an academic reference site - like the National Institute of Health's NCBI database - which can then offer further reference services, such as listing what books have used this particular article as a citation.

A key criteria for academic results listings appears to be the number of times the work has been cited in other works, much like the original PageRank algorithm that powered Google. This measure is a common reference in academia, which counts citations as an indication of legitimacy.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research