MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Google Launches Awaited TV Search Index

Google's use of closed caption text on video feeds to index TV content should see first light later today, according to the AP. Google's feeds include content from ABC, PBS, Fox News and C-Span. Interestingly absent are CBS and NBC. With web-based content, search engines generally have not been seeking publisher permission to index materials, but with the video content both Google and Yahoo - which has its own video index - have first been striking explicit agreements with broadcasters. Search engines probably don't legally need to get networks' permissions to create an index, but to subsequently serve up the video content, they almost certainly do.

Related Topics

major players news
search engine marketing
media convergence
broadband
cross media
top stories

Search

sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS