Google's outreach effort to analysts, designed to show that the firm takes making money very seriously, didn't reveal terribly much, but a few nuggets were gleaned. Reuters reported that CEO Eric Schmidt said that the company's current search offerings did well with mid-sized marketers, but that Google needed to improve products and services to the smaller and larger firms. In a related development, Google announced it has already increased the number of people doing direct sales and servicing large advertiser accounts. Broadly, Google plans to put 70 percent of its product development efforts into its core web search and ad listings business.