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Google Finds Itself the More Foreign

SiliconValley: Google making overseas ad push to boost revenue

Google faces challenges bringing its signature search services to people internationally, especially in China's not particularly open markets. In many nations, Yahoo and other older portals have locked up the most attractive local media alliances, although Google still seems to compete pretty well in those countries. But where open markets reward the company that wins the most users, many of the more closed markets in Asia and Europe pose opportunities for competitors to nudge Google to the side. In China, Google is still lunable to book revenue for lack of a license to do business. It doesn't help that the government endorsed an indigenous search brand. Google has been throwing executives at the country occasionally in a Kafkaesque effort to try to figure out what it's done wrong.

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