IAR: Google Slaps Booble

Google, amidst its own trademark infringement suits, laid one of its own on Booble, a Google "parody" search site dedicated to pornography. The Booble site copies Google's look and feel, making the obvious changes to the O's in Google's logotype. It also publishes what appear to be paid search listings, although the company claims it gets no paid search revenue.

Defending itself, Booble clung to perhaps the one legal defense he has: parody. Company founder "Bob" said, "We're using this as a platform to comment on what men are doing on the Web. Google is how people find pornography on the Internet. This is a parody of that. They claim we are defaming them by associating with them, but come on, get real!"