The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Google Comm Chief Resigns

Cindy McCaffrey, Google's top PR official who was also responsible generally for marketing and communications, will leave the company, becoming in some ways the most senior person to leave. Google has been quite successful while eschewing traditional marketing, relying on its relentless new product releases and low-hype public relations to give it a good brand impression. McCaffrey's departure comes as rumors persist that Google is seeking an ad agency, which would indicate a significant change in strategic course. McCaffrey, an old industry hand going back to relatively early Apple Computer days - where MarketingVOX staff first encountered her - remains one of the best-known PR executives in Silicon Valley.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research