Google's AdWords search advertising interface now allows marketers to automatically optimize their campaigns for the maximum number of clicks, according to ClickZ. Previously, search marketers needed to constantly - and manually - niggle their bids on many keywords up and down in a real-time basis. The automated feature, called Google Budget Optimizer, doesn't care for ad placement, but rather for maximizing clicks, so if the third ad down from the top can generate clicks at a greater efficiency, it will target that position in bidding.