Reflecting, as others have done, on Google's "Factory Tour" last week, ClickZ's Pamela Parker concludes that "Google now understands it's a media company" and discusses some ramifications for marketers, beginning with Google's Fusion project, a personalization effort that can amass vast amounts of information, making for an ad targeting nirvana for advertisers. She points out that Google has already established a personal account system for the personalized homepage, Gmail, Froogle, Google Groups, and My Search.

As for the possibilities of expanding marketing internationally, she quotes Google CEO quoting cofounder Brin as saying, in relation to information digitization for Google Print: it doesn't matter what language or region the project began with - so long as everything was translatable into every other language. Wow. Apparently what's in store is a pre-Babel future, where everyone understands everyone - via Google.