Google has entered into a partnership with interactive agency and web analytics firm ZAAZ to serve enterprise customers that use Google Analytics, with ZAAZ providing for-fee services beyond what Google Analytics freely offers, reports DM News. Some of Google's largest advertisers will be making use of the third-party services to improve their websites. Many enterprise customers requested Google Analytics services, so Google decided to outsource some of that work, according to a spokesman.

Explaining the ZAAZ partnership, Brett Crosby, product marketing manager of Google Analytics, said Google wants to not only increase advertisers' use of web analytics but also help them use the data gathered.

ZAAZ will work with Google enterprise customers by optimizing online marketing efforts, including paid search, improving site design, gathering insight into online visitor behavior, and improving user experience.