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Starting last week, Google AdWords has been allowing advertisers that implement customized location targeting to use Google Maps for determining locations they'd like to target with their campaigns, according to the Inside AdWords blog. In recent days, Google has also announced the use of maps in its new Froogle Local shopping search feature.

"After selecting customized targeting when editing or creating a new campaign, you can now define your location with just a few clicks of the mouse. First, click-and-drag the map and zoom in to find your location or desired target area. Then submit a distance (we recommend at least 20 miles) around your location target. A circle will appear on the map to confirm the region - so you can be sure your ads appear to potential customers in the exact neighborhoods you want to reach," explains Inside AdWords.

- Via GoogleMapsMania and Olivier Travers.