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Google Adsense Makes No Sense

Clickz: Does Google's AdSense Make Sense?

A good summary of why Google's new Adsense programme maybe flawed. What I don't understand (well I probably do) is why Google is mixing contextual advertising in with search advertising? The two are fundamentally different, and target different audiences ie. users in "browse mode" and users in "search mode."

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Google Adsense Makes No Sense

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