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Google About to Open Up Targeting Controls to Advertisers

Silicon Valley Watcher reported that Google is about to release to advertisers a great deal of control over its vast targeting system for AdWords and AdSense. Google is to release the application programming interface (API), according to unnamed sources, which would allow advertisers - and not publishers - to better control the timing and pricing of text ads they purchase. The report indicated Google is gathering its 1,800-strong sales force to San Francisco this week for a massive briefing.

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