The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Google Zeitgeist Unearths Global Interest in Socializing, Politics


Ear to the tracks

Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest.

In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide:

fastest-rising-zeitgeist.jpg

Meanwhile, top-of-mind topics regarding the economy included searches for "financial crisis," "depression" and "bailout."

zeitgeist-economy.jpg

And the most popular "Who is" searches were dominated by political figures, with Obama, McCain and Palin rounding out the top three, followed by musicians and celebrity Miley Cyrus.

zeitgeist-whois.jpg

Google VP-Search Products/User Experience Marissa Mayer provided a general interpretation of the results:

So, what do we in this global village have in common? Mainly a strong interest in socializing and politics. Social networks comprised four out of the top 10 global fastest-rising queries, while the US election held everyone's interest around the globe.

Not to say cultural differences don't permeate searchers' priorities. "Russians elected Dmitri Medvedev as their president, but a couple of popular musical acts got more attention from Google searchers," Mayer pointed out, concluding that Google's annual Zeitgeist is a "true reflection of the times."

Google's own insatiable desire to quantify "the times" manifested itself in the search giant's latest project: making magazine archives searchable. 10 magazines have signed on so far. The company called the effort "one more important step toward our long-standing goal of providing access to all the world's information."

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research