Google announced yesterday on its Google+ blog that it was rolling out customer URLs "to thousands more verified (and well-known) brands and individuals."
How do you know you are part of the roll out? Those brands and individuals who are part of the roll out will be prompted to claim their preapproved URLs via email, or when they visit their Google+ profiles or pages (see graphic).
Swell, but what if you are part of the roll out and don't like your preapproved URL (which Google chooses for you)? You can request a different one, but choose carefully: You get only one and cannot change or transfer it, The Next Web confirmed.
Google promises that "We're making these changes over the next few days, and we'll be offering custom URLs to many more profiles and pages in the future." It also "appreciates your patience" (presuming you have any) while waiting for your invitation—which could take months.
As Marketing Land described, some of those verified accounts that now have vanity URLs include Delta Airlines, Britney Spears, Hugh Jackman, Toyota and others. In short: A-listers. (Spears was a B-lister until she signed on to judge "American Idol," which presumably put her in Google’s power rotation.)
And just like the rope line at a Manhattan night club—no, you cannot jump the line. You cannot even bribe the bouncer. You'll have to wait your turn.