Google, which previously had a fixed and limited set of typefaces for text ads, now lets publishers and bloggers choose their own.

AdSense tested the concept of customizable typefaces in 2008, and in 2006 the font size became changeable, with a little help from Firefox Browser Text Size, Search Engine Journal reported.

Now, publishers and bloggers can choose from three different typefaces: Arial, Times and Verdana.

To do so, log in to the AdSense account, select the My Account Tab, then Account Settings –> Ad Display Preference. A dropdown for selecting a preferred Google Adsense typeface will appear.

AdSense also allows setting typefaces per Ad type created with the Manage Ads feature. When creating new ad units, there is a prompt to select between the default "Standard AdSense font family" and new account-wide font face (if you’ve selected one), or another font face.

You can also change the appearance of existing ad units by visiting the Manage Ads page and updating font choices for specific ad units. Once changed, the selections will be maintained even if account-wide settings are later altered.

In Dec. '08, Google began selling its AdSense for Domains product to US-based publishers, enabling advertisers to embed ads on "parked domains," that is, URLs that have been purchased but for which a website hasn't yet been made.