The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Google Tightens Regulations for AdWords Resellers

Google is tightening regulations for third-party partners that offer AdWords to clients, usually small businesses. For the most part, it said in a blog post, it doesn’t expect there to be much change for end-users as most third-parties already adhere to the spirit of its changing regulations - which are aimed at stamping out fraud or at least shady business practices among these providers.

While many of the changes deal with reporting requirements - these firms must now provide metrics on costs, clicks and impressions on AdWords on a monthly basis - some of the new language offers insight into how some borderline firms were taking advantage of AdWords users.

For example, such firms may not position themselves to clients as having a "special" relationship with Google when they do not or bill clients for a listing in Google Places, which is, after all, free.

The new policies go into place April 1, but Google strongly urges companies to start following them sooner.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research