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After conquering the world of online advertising, Google is doing its homework on entering traditional media platforms, like TV and newspapers, by launching a survey titled "Study of Advertising across Traditional Media."

According to SearchViews, search engine marketer Reprise Media was among those invited to participate in the survey. Questions assessed all channels from cost to reporting.

At one point, the survey poses a number of theoretical Google products and asks for an assessment of interest.

Dream products include an online creative marketplace where advertisers post a brief and creative agencies bid on it, online ad-creation tools, and a service that would connect advertisers to traditional offline media outlets through Google's online automated process.