Come one, come all

Setting aside is pending purchase of DoubleClick, Google is seeking fresh ad technology partnerships to expand its reach beyond internet search advertising, according to Tim Armstrong, Google's president of advertising and commerce in North America.

"Outside of [the DoubleClick deal], there are also other opportunities to work in [the advertising and commerce] space with other companies," said Armstrong at the UBS media conference in New York on Tuesday, according to Report on Business.