To encourage AdWords marketers to better manage campaigns without help, Google is giving away free copies of its Adwords Editor Guide (pdf).

AdWords Editor 6.0, released in June, is an application that assists in AdWords campaign management. Users download the software, add or edit items (keywords, ads, bids, and URLs), and upload once more to make the changes go live.

The guide explains how to use the Editor, in particular how to make bulk edits, utilize of the copy/paste function and leverage keyboard shortcuts (view a full list).

Interactive elements also enable campaign admins to export changes to other users, to receive comments and feedback. Stats about each campaign can also be downloaded, sorted, and shared.