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Google Readies for 2012 Campaign Season With New Webpage

The holiday season is over—unless one includes the Super Bowl in this stretch of winter. The next big focus, at least in the US, is the country's election cycle, which is gearing up for the Iowa Caucuses this month.  Google has launched a special page at Google.com/elections to follow the events.

Besides aggregating the political news of the day—or hour as the campaigns get moving—the site will also let readers search news stories and election info by popularity, race or issues.

There is also a Trends Dashboard that compares candidates’ YouTube video views, search traffic and Google News mentions.

Hungry for Political News

People, as the 2010 elections showed, are increasingly interested in accessing news in channels other than television or print newspapers.

More than a quarter of American adults (26%) used their cell phones to learn about or participate in the 2010 mid-term election campaign, according to the Pew Research Center’s Internet & American Life Project.

Click here for a list of the top ten political news websites, according to Experian Hitwise.

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