The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Google Q4 Profit Almost Triples

Google's revenue in the fourth quarter (ended Dec. 31) increased 67 percent and profit nearly tripled, easily beating analysts' estimates, writes CNET.

Net earnings for the quarter were $1.03 billion, or $3.29 a share, compared with $372 million, or $1.22 a share, in the year-earlier quarter. Taking into account one-time items such as stock-based compensation, earnings were $997 million, or $3.18 a share.

Total revenue for the quarter rose 67 percent to $3.2 billion, compared with $1.92 billion a year ago, Google reported. Excluding traffic acquisition costs - commissions paid to partners - revenue was $2.23 billion.

PPC ads on Google's network and partners' sites grew more than 60 percent in the aggregate, according to CFO George Reyes. Paid search constitutes nearly all revenue for Google, which is expanding into radio and print.
 
"We paid over $3 billion in 2006 to our partners and this is a figure that we expect is going to increase as we ramp up our video, radio and print programs," founder Sergey Brin said in a conference call with analysts.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research