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Google+ Pages: What Google Has Done With It So Far

Google just unveiled six partnerships with third party firms to help businesses better manage their Google+ Pages. They are with Buddy Media, Context Optional, Hearsay Social, HootSuite, Involver, and Vitrue.  These partnerships are just the latest development in the week-long life of Google+Pages. Since its launch Google has introduced a new tool or tweak to the product almost by the day.

Webinars to Guide Firms

Google is holding webinars for companies interested in the Page+ platform. On Wednesday, Nov. 16 at 2 pm ET is hosting “Getting Your Business on Google+”.  On Thursday, Nov. 17 between 12 pm and 3 pm ET, it is hosting a face-to-face with a Google+ expert using its group video chat product, Hangouts. Discussion will focus on technical tips, content strategies, and potential use cases for your business.

Case Studies Start to Mount

Case studies on how businesses are using Google+Pages are already available. Google offers this video about Zen Bikes' experiences.

Google+ Page Connects to AdWords via Social Extensions

When Google+ Pages debuted, Google said users would be able to link the Page to AdWords campaigns. One benefit to that is that all of a company’s +1s — from the Page, its website, ads and search results — get tallied together and appear as a single total. That functionality is now available, rolling out to all advertisers globally over the rest of the week, via a new AdWords feature called Social Extensions.

With Social Extensions, consumers will be able to see all the recommendations a business has received, whether they are looking at an ad, a search result or the Google+ Page. Currently (and for campaigns that don’t have Social Extensions enabled) AdWords ads only show +1’s from people who have +1’d that ad’s landing page.

Social Extensions also comes with new reporting segments — by adgroup, keyword or ad by a new +1 annotation segment. To enable Social Extensions click the Ad Extensions tab in the account menu and select Social Extensions from the drop down menu and choose new extension.

It Responds to Complaints

Bank of America found its brand hijacked on Google+ Pages, with a site established to make fun of the bank.  The Page appeared to have been running for about a week – but after it got some notoriety Google took it down, presumably at Bank of America’s request.

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