Print initiatives, Maps changes and the dropping of a long-lived advertising copy point all are making headines for Google.

Speaking at the UBS Global Media Conference, Google exec Tim Armstrong said the company has been put through its paces figuring out a way to integrate print advertising into its business.

He said the process of trying to put the best possible system in place for allowing a single, cross-media dashboard has been a tough one and that a solution might still be years in the offing.

Google also added functionality to its Maps product that allows people to add information on local businesses in a wiki-like manner. The goal is to make Maps more accurate and increase usage, which has the positive effect of then making it more attractive to local advertisers.

Blocks of AdSense ads will no longer entice marketers to "Advertise on this site." The copy has been dropped by Google because, according to the company, it has not been carrying its weight in terms of performance.

The text will be phased out in the coming weeks, with that link now directing people to the general AdWords sign-up page.