Less of an enigma

Google is integrating Google Analytics, its website analysis tool, to the Google TV Ads program, reports ClickZ.

The combination enables TV advertisers to see when their spots ran, how broadly they were seen, and what their average CPM rate was. Advertisers that use Google Analytics for their websites will also be able to gauge whether TV ads impact site visits.

Google previously integrated Analytics in its Audio Ads radio platform. The company may at some point include print ad tracking in the Analytics mix.