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Google Gleans 71% of US Searches in August


Google accounted for 71.01 percent of all US searches in the four weeks ended August 28 - the most ever, and 11 percent more than its share in August 2007, Hitwise announced. Yahoo Search, MSN Search and Ask.com received, respectively, 18.26 percent, 5.32 percent and 3.45 percent of searches, reports MarketingCharts.

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Only Google recorded an increase in search share both from the previous month and the year-earlier period.

The remaining 46 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.95 percent of US searches.

Search Traffic to Key US Industries

Search engines - and Google in particular - remain the primary way for users to navigate to key industry categories.

hitwise-search-engine-traffic-to-key-categories-us-august-2008.jpg

From August 2007 to August 2008, Entertainment, Business and Finance, Sports, Online Video and Social Networking categories showed double-digit increases in their share of traffic coming directly from search engines.

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