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Google+ for the Global Audience

Google+ is closer to launching its business profiles - and in what is now hoped to be a uniform, evenly-applied manner - according to a blog post from Christian Oestlien, product manager in charge of ads for the social media platform. The platform has refocused a few priorities and "we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months." Until then, he said, there may be a small number of business profiles that will remain for the purpose of testing how businesses interact with consumers.

Little surprise this has made headlines, given the angst that Google's haphazard enforcement of its request for companies not to step up business profiles on Google+ has been. Less noticed, meanwhile, are the indications that Google+ is rapidly spreading to global markets too.

comScore, for instance, reports that while the U.S. leads in Google+ audience, it currently accounts for 27% of the total worldwide audience.

"Interestingly, India holds a strong #2 position with 2.8 million visitors. The UK (867,000 visitors), Canada (859,000 visitors) and Germany (706,000 visitors) round out the top five."

There have been other, more anecdotal signals as well of its global spread. One Google+ user posted the note that while using the Google+ mobile app to check-in at a location in a country with a different language to your own, "it would be nice to have the list of place names translated to the phone/app's native language. “For example if you're on holiday. Or as in my case: I'm currently living in South Korea, and while I can sometimes (very slowly) translate the locations, it is not easy or even possible to find the restaurant or shop I'm at as they are all displayed in the Korean Hangul."

Another Google+ user posted this: "I got a Google+ invite from a foreign user. The invite was in an unfamiliar language but I set up an account anyway. Silly me… Now my whole Google+ account is in this foreign language. Can anyone advise me how I might be able to change the language?"

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