Google has decided to make two paid services, from the newly-acquired FeedBurner, free for all, reports TechCrunch.

FeedBurner publishers now have free access to Stats PRO and MyBrand products. Stats PRO gives publishers a more detailed look at their subscribers and what items are being clicked on along with a number of other metrics.

The MyBrand service lets publishers create and offer RSS feeds that retain their domain name instead of utilizing an append from a Feedburner URL. For instance, a regular feed typically looks like this: "http://feeds.feedburner.com/SITENAME."

With MyBrand, the feed appears as "http://www.SITEURL.com/feed."

Both the increased reporting and branding are likely to bring more publishers to FeedBurner's service.