RSS, here we come

FeedBurner and parent company Google are introducing AdSense for Feeds.

AdSense for Feeds will not interfere with FeedBurner's existing ad sales structure. A limited number of publishers in the FeedBurner Ad Network will test AdSense for Feeds before it rolls out to other publishers.

In a blog post, FeedBurner suggested other ad-oriented announcements await in the near future.

A recent Universal McCann survey found 18.6 of the online US audience uses RSS, well below other countries. While marketers have expressed interest in the medium, developments in RSS advertising has waned, partly because of reader disinterest, but also because of feeds' inability to more sophisticated forms of advertising. Most feeds are only able to host images, GIF banners or text.